I recently won a fantasy college football league. I picked the most winning teams than everybody else. What secret technique did I use? As a graphic designer that does not follow College football I used the only tool at my disposal. I picked the winners based only on the quality of their logos. The logos I liked the best I selected.
I believe that the better teams went thru a more rigorous and expensive process to develop their logos. A company or business that does not have a logo is usually a small endeavor.
A company that used their own abilities to create a logo is usually a small to medium company that does not care about the extra marketing images a brand might provide.
A medium to high company with some marketing knowledge will invest on their logo and branding to make their marketing efforts work better.
When people look at your logo do you think they are picking a winner?